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Website Privacy & Cookie Policies

If your website collects personal data (even something as simple as a contact form or enquiries by email), you will usually need a privacy policy explaining what you collect, why you collect it, how it’s used and stored, who it’s shared with, and what rights users have.

If your website uses cookies and similar tracking technologies, you will also need to explain what cookies are used, what they do, and how users can control them. In most cases, this should also be supported by a cookie control banner or other consent mechanism.

This collection provides a suite of website privacy policy templates covering a range of website set-ups (from minimal data collection to first- and third-party cookies and analytics), plus a cookie policy and practical guidance notes to help you match the right document to your site.

When Should You Use These Templates?

Use this collection if you want to:

  • publish a privacy policy that fits how your website actually operates (data collected directly and/or via cookies and analytics);
  • explain your cookies clearly, including what they do, whether they are first- or third-party cookies, and how consent and control works;
  • follow a structured approach to “cookie law” compliance using practical guidance; and
  • understand (where relevant) emerging models such as “consent or pay”, paid alternatives to personalised advertising, and how they interact with privacy and cookie compliance.

What Templates Are Included?

Privacy Information Guidance Notes

Guidance to help you understand what privacy information your website should provide and how to select the best template to meet your needs.

Cookie Law Guidance Notes

Practical guidance on cookie compliance, including the importance of clear information and genuine user control over cookies.

Consent or Pay (Personalised Advertising) - Guidance Notes

Guidance for websites considering (or already using) a “consent or pay” approach in relation to personalised advertising and tracking.

Cookie Policy

A cookie policy template flexibly drafted with multiple optional elements, designed to be tailored to your website’s cookie set-up and consent controls.

Website Privacy Policy - Basic - Limited Data

A simpler privacy policy option for websites with limited data collection requirements.

Website Privacy Policy - Basic - No Cookies

Designed for sites that collect limited data without using cookies (for example, a basic contact form set-up).

Website Privacy Policy - First Party Cookies

For websites that collect personal data and use first-party cookies (cookies set directly by the website).

Website Privacy Policy - First Party Cookies + Analytics

For websites using first-party cookies and analytics (for example, to measure performance and understand user behaviour).

Website Privacy Policy - First & Third Party Cookies

For websites using both first-party and third-party cookies (cookies set by another site or service).

Website Privacy Policy - First & Third-Party Cookies + Analytics

For websites which use both first-party and third-party cookies and analytics.

Why Use These Templates?

These templates are designed to help you produce website privacy information that is accurate, usable and aligned to your set-up, rather than overly generic:

  • Choose a privacy policy that matches your collection and use of personal data, so you don’t under-disclose or provide irrelevant information;
  • Support clearer cookie compliance by explaining cookies in a structured way and linking that to your consent controls;
  • Use the accompanying guidance notes to work through the process methodically (particularly helpful for SMEs without dedicated privacy teams).

For more information about each document in this collection, please click on the links below:

Website Privacy & Cookie Policies is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.

Simply-4-Business Ltd Registered in England and Wales No. 4868909, 20 Mortlake High Street, Mortlake, London SW14 8JN

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