Website Privacy Policy Template (First & Third-Party Cookies + Analytics)

Website Privacy Policy - First & Third Party Cookies + Analytics (GDPR-Ready)


This Website Privacy Policy is designed for use on websites that gather information about and/or from their users, using both first and third-party cookies. First-party cookies are those which are set directly by the website itself. Third-party cookies are set by another site, domain, or service. Additional provisions govern the use of website analytics.

Important aspects of this document address the use of cookies and compliance with the group of laws referred to as “Cookie Law”. This policy can assist in compliance with the various requirements laid down by the law. In particular, the policy explains what cookies your site uses, what for, and why. Alternatively, if you wish to provide more detailed information on cookies, this document can be altered to refer to a separate Cookie Policy.

This document has also been written with the GDPR in mind, covering important points such as details of data subjects' rights, information on the retention of personal data (i.e. for how long it will be kept), data subject access requests, and controls and/or consent for cookies and related technologies.

The GDPR requires those using personal data to provide more information about their activities. If a user of your site is required to provide personal data under a contract or by law, this should be noted in clause 6 of the policy, along with the potential consequences of failing to provide it. Also note that if any automated decision-making (including profiling) is undertaken using personal data, that should also be explained, including how decisions are made, their significance, and their consequences.

Note also the use of the word “anonymous” in reference to data used for analytics. You may need to change this to reflect the data actually used, but it is important to be aware that the GDPR will prompt changes in the way web analytics use personal data. These changes will be addressed in greater detail as more official guidance becomes available.

This document has been updated with enhanced wording derived from our GDPR Privacy Notice. Optional references to the Data Protection Act 1998 have also been removed.

Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.

This Website Privacy Policy template contains the following clauses:

1. Definitions and Interpretation
2. Information About Us
3. What Does This Policy Cover?
4. [Your Rights]
5. What Data Do We Collect?
6. How Do We Use Your Data?
7. How and Where Do We Store Your Data?
8. Do We Share Your Data?
9. What Happens If Our Business Changes Hands?
10. How Can You Control Your Data?
11. Your Right to Withhold Information
12. How Can You Access Your Data?
13. Our Use of Cookies
14. Contacting Us
15. Changes to Our Privacy Policy

This privacy policy is in open format. Either enter the requisite details in the highlighted fields or adjust the wording to suit your purposes.

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