Website Privacy Policy - First Party Cookies + Analytics
Website Privacy Policy - First Party Cookies is designed for websites that collect personal data from or about users and use first-party cookies. It also includes provisions dealing with website analytics, where those analytics are part of the website’s set-up.
First-party cookies are cookies set directly by the website itself. This template is intended to help website operators explain their use of personal data, cookies, and related technologies in a way that supports UK GDPR and cookie compliance.
Suitable for websites using first-party cookies
This template is aimed at websites that need to explain both general privacy information and the use of first-party cookies. It can be used to describe what cookies the site uses, what they are used for, and why they are used.
Where more detailed cookie information is needed, the template can instead refer to a separate Cookie Policy.
What this website privacy policy covers
- the personal data collected by the website and how it is collected;
- how personal data is used and the lawful basis relied on;
- data subject rights, data subject access requests, and how individuals can exercise control over their personal data;
- retention of personal data, storage, transfers, and data security;
- sharing personal data with third parties;
- the use of first-party cookies and related controls or consent; and
- contact details and changes to the privacy policy.
Important scope points
This template has been written with the UK GDPR in mind, but specific legal advice may be needed if your website handles special category personal data, data relating to criminal convictions, or children’s personal data, as additional measures may be required.
It is also important to ensure that the finished policy accurately reflects your actual use of personal data, cookies, analytics, and related procedures. The template is drafted broadly and will not necessarily fit every website without adjustment.
The policy is designed to support clear explanations of matters such as third-party data sources, lawful basis, automated decision-making or profiling with legal or similarly significant effects, retention periods, and the measures used to keep personal data secure.
Related guidance and alternatives
For broader guidance on transparency and privacy information requirements, see the Privacy Information Guidance Notes. For practical guidance on cookie compliance, consent, and user control, see the Cookie Law Guidance Notes.
If your website also uses third-party cookies or a more complex analytics set-up, a more suitable document may be Website Privacy Policy - First & Third Party Cookies or Website Privacy Policy - First & Third-Party Cookies + Analytics.
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