Reviews Website Terms of Use 
These Reviews Website Terms and Conditions are designed for websites that publish both expert and user reviews. They are suited to sites that also display related content such as ratings, averages, rankings, and summaries.
Designed for review platforms and directories
This template is written for the owner or operator of a reviews website, including independent review platforms, niche or industry-specific review sites, and review directories or comparison-style sites.
It can be used for sites aimed at consumers, business users, or both.
Covers submission, moderation and presentation of reviews
The terms address the main legal and operational rules for running a reviews website, including:
- access to and use of the site;
- account registration and security;
- intellectual property rights and permitted use of site content;
- rules for submitting reviews, including requirements for genuineness and disclosure of incentives;
- how reviews and related information may be displayed;
- moderation, reporting, and enforcement where the site is misused;
- expert reviews and incentivised reviews, including labelling and disclosure;
- availability, disclaimers, liability, and consumer rights statements.
Includes provisions aimed at DMCC Act 2024 compliance
This template includes a framework designed to assist with compliance with the fake reviews provisions of the Digital Markets, Competition and Consumers Act 2024.
Its provisions address:
- fake reviews and concealed incentivised reviews, and information derived from them;
- disclosure where an incentive has been provided to, or is expected by, a reviewer;
- reasonable and proportionate steps the site may take to prevent and remove prohibited reviews, including screening, checks, moderation, evidence requests, removal, annotation, restricted visibility, and account suspension or closure;
- the presentation of reviews, including a statement that they will not be presented in a misleading way.
Where consumers are likely to rely on reviews when making a transactional decision, it is important to ensure that reviews are handled in accordance with the rules governing fake reviews.
Related policies to publish alongside these terms
As with most website terms of use, you should also publish a Privacy Policy covering individuals’ data protection rights and explaining how personal data is handled, including account data and data contained in reviews.
Depending on how you deal with cookies information, a Cookie Policy may also be needed.
Where you use the optional trader marketing licence allowing traders to reproduce or quote user reviews in their own marketing, your privacy information should also cover the use of any applicable identifying details.
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