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E-Commerce (Sale of Bespoke Goods) Website Terms of Sale Template

Website Terms of Sale - E-Commerce Sale of Goods - Bespoke Goods (B2C)


This document has been updated for Brexit. References to the EU have been reviewed and removed. References to the GDPR have been removed in favour of a simpler cross-reference to a Privacy Policy. A range of Privacy Policy templates is available in our UK GDPR and Data Protection group.

These E-Commerce Sale of Goods Website Terms of Sale for Bespoke Goods are designed for use by online retailers on e-commerce websites providing goods to consumers. These terms are sufficiently broad to cover virtually any kind of goods and cover both standard goods and those which are made or customised to order for customers.

This document is designed for use alongside our E-Commerce Sale of Goods Website Terms of Use. The Terms of Use template covers the use of the website, while this Terms of Sale template covers the sale and purchase of goods. It is important to ensure that both documents are used together.

This document is intended for UK use.

For standard (that is, non-bespoke) goods, this template includes an optional “goodwill guarantee”, allowing traders to enhance consumers’ basic legal rights (for example, by extending the 14-day cooling off period to a longer term of your choice). For bespoke goods, on the other hand, the 14-day cooling off period is excluded (as permitted by law) and the goodwill guarantee does not apply.

Using consumer-friendly language, these e-commerce terms of sale guide customers through the order process, explaining the formation of the contract between them and the retailer, also setting out details on goods, pricing and availability (with particular regard for the accuracy of, and changes to such information), payment, delivery, risk and ownership.

Of particular importance is the customer’s right to cancel. In some cases this may arise because the goods do not comply with the contract. In other cases, the customer may wish to cancel under the 14-day cooling off period granted to them under the 2013 Consumer Contracts Regulations for standard goods (extendable using the optional goodwill guarantee provisions). Detailed clauses deal with both avenues of cancellation providing guidance to customers on their rights and the appropriate steps to take.

Further key provisions deal with liability, events beyond the retailer’s control, customer complaints (with reference to complaints handling policies and procedures, templates for which are also available from Simply-Docs), contact information, and data protection.

Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.

These E-Commerce Sale of Goods Website Terms of Sale contain the following clauses:

1. Definitions and Interpretation
2. Information About Us
3. Access to Our Site
4. Age Restrictions
5. Business Customers
6. International Customers
7. Goods, Pricing and Availability
8. Orders – How Contracts Are Formed
9. Payment
10. Delivery, Risk and Ownership
11. Faulty, Damaged or Incorrect Goods
12. Cancelling and Returning Goods if You Change Your Mind
13. Our Liability to Consumers
14. Events Outside of Our Control (Force Majeure)
15. Communication and Contact Details
16. Complaints and Feedback
17. How We Use Your Personal Information (Data Protection)
18. Other Important Terms
19. Law and Jurisdiction


This document is in open format. Either enter the requisite details in the highlighted fields or adjust the wording to suit your purposes.

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