Sponsorship Agreement Templates
These Sponsorship Agreements are professionally drafted and designed to cover the sponsorship of a one-off event arranged and run by another organisation. They provide protection for the sponsor’s name, logo, trade mark and other intellectual property rights, which it has in its name.
The sponsoring of an event can be a very effective way for a business to promote itself. A business may provide sponsorship to an individual sports person or team, a venue, an institution or its work for an event. Typically the sponsor will pay a sponsorship fee to the other organisation in return for publicity for its business or for other sponsorship benefits.
Having a written agreement (contract) in place is always advisable, to ensure that there are complete and appropriate terms to deal with licensing of the sponsor’s intellectual property, specification of services to be provided for the sponsor by the organiser, fee payments, cancellation, and other key provisions.
Available in Microsoft Word format, these Event Sponsorship Agreement templates are designed to be simple to use and flexible and can be easily tailored to a variety of contexts.
Sponsorship Agreement Templates is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.
Frequently Asked Questions
I am paying to sponsor an event. What should the agreement protect? +
It should license the organiser to use your name, logo and trade marks only as agreed, specify exactly what you get in return, such as branding, signage, hospitality or exclusivity, set the fee and payment schedule and deal with cancellation or a failed event. Without it your brand can be misused and the benefits left vague. These sponsorship agreements are drafted around protecting the sponsor's intellectual property and securing its benefits.
How do I stop the organiser using my brand in ways I did not agree to? +
Grant the organiser a limited licence to use your name, logo and registered trade marks only for the sponsorship, in defined ways and for the event period, and require approval of materials. Because a UK registered trade mark is protected under the Trade Marks Act 1994, use outside the licence is infringement. The agreement should also require the organiser to stop using your marks once the deal ends.
Can I insist on being the only sponsor in my industry at the event? +
Yes, if you negotiate exclusivity into the agreement. An exclusivity or category-protection clause stops the organiser signing a competitor in your sector for that event. This carries real commercial value, so it is usually paid for or traded against other terms. The templates allow exclusivity to be included where the organiser agrees. Competition law is only a concern if the restriction is unusually wide or long.
What happens to my sponsorship money if the event is cancelled or scaled back? +
That turns entirely on the cancellation and refund terms you agree. Set out what happens if the event is cancelled, postponed or materially reduced, including whether the fee is refunded or carried over, and add force majeure. Without these terms you may struggle to recover the fee if the event does not deliver. The agreements here include cancellation and consequence provisions so the sponsor is not left out of pocket.
Is a sponsorship agreement different from an advertising or endorsement deal? +
Yes. Sponsorship links your brand to someone else's event or activity in return for rights and benefits, whereas advertising buys defined media space and an endorsement is a person recommending your product. The obligations, IP licences and risks differ. Use a sponsorship agreement to back an event, and check that the template matches a one-off event sponsorship, which is what these are designed for.
