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Website Privacy Policy Template (First & Third-Party Cookies + Analytics)

Website Privacy Policy - First & Third-Party Cookies + Analytics


This Website Privacy Policy is designed for websites that gather personal data about and/or from their users, using both first and third-party cookies. First-party cookies are those which are set directly by the website itself. Third-party cookies are set by another site, domain, or service. Additional provisions govern the use of website analytics.

Important aspects of this document address the use of cookies and compliance with the group of laws collectively known as “Cookie Law”. This policy can assist in compliance with the various requirements laid down by the law. In particular, the policy explains what cookies your site uses, what for, and why. Alternatively, if you wish to provide more detailed information on cookies, this document can be altered to refer to a separate Cookie Policy.

This document has been written with the UK GDPR in mind, covering important things such as data subjects' rights, the retention of personal data, data subject access requests, and controls and/or consent for cookies and related technologies.

This document has been updated for compatibility with the UK GDPR. It is ready for use from the start of 2021.

This document has been designed for general application, however please note that you may require specific legal advice if you deal with ‘special category’ (aka ‘sensitive’) personal data, data relating to criminal convictions, or children’s personal data as additional measures may be required.

When providing details of the personal data that you collect and how you collect it, both detail and user-friendliness are important. In particular, tech jargon should be avoided whenever possible. It is also important to note that, where data is sourced from a third party source, you specify what type of organisation that third party is (e.g. its industry or sector, and whether it is private or public). It may also be helpful to indicate whether the source is based inside or outside the UK. Provide as much detail here as is commercially reasonable.

It is important to explain how you use the personal data that you collect and the ‘lawful basis’ which allows you to do so. There are several lawful bases to choose from, as explained on the ICO website, here . Consent, the data being necessary for a contract, or ‘legitimate interests’ are, we suggest, the most likely bases for many businesses; however, it is important to take care when choosing. ‘Consent’ may appear to be the most straightforward, but this is often not the case. Furthermore, if you opt to rely on ‘legitimate interests’, it is important to explain what those interests are in your privacy policy.

Automated decision-making and/or profiling can be an important aspect of your personal data usage. The law incorporates specific restrictions and rights relating to this kind of personal data processing, but it is important to note that these only apply where the resulting decision has ‘a legal or similarly significant effect’. When carrying out such decision-making or profiling, you should explain it in your privacy policy. The law requires you to provide ‘meaningful information about the logic’ and to explain ‘the significance and envisaged consequences’ of the process. This is not intended to require you to provide technical information about things such as the programming logic used in the automated process. Instead, you should tell individuals what data you use and why, what the likely result is going to be, and how likely it is to affect them. It is always important to keep your information as clear and easy-to-understand as you can. More information about automated decision-making and profiling is available on the ICO website, here .

How long do you keep personal data? This is an important question to answer in your privacy policy and it is important to be as specific as possible. Also, keep in mind that some data retention periods may be specified by law, but this will not apply in many cases. Legal advice should always be sought if there is any doubt. Please note that example retention periods are not included in this template.

Another important point to note relates to personal data security. Data subjects should be able to understand what you are doing to keep their personal data safe. When setting out measures such as encryption, ensuring on-going confidentiality, and recovering data in the event of loss, be sure to use user-friendly language.

Finally, it is important to note that the provisions included in this template are broad and will not necessarily apply to all websites. When completing this template, ensure that your policy accurately reflects your actual use of personal data and associated procedures.

Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.

This Website Privacy Policy template contains the following clauses:
1. Definitions and Interpretation
2. Information About [Us] OR [Me]
3. What Does This Policy Cover?
4. What Is Personal Data?
5. What Are My Rights?
6. What Data Do You Collect and How?
7. How Do You Use My Personal Data?
8. How Long Will You Keep My Personal Data?
9. How and Where Do You Store or Transfer My Personal Data?
10. Do You Share My Personal Data?
11. How Can I Control My Personal Data?
12. Can I Withhold Information?
13. How Can I Access My Personal Data?
14. How Do You Use Cookies?
15. How Do I Contact You?
16. Changes to this Privacy Policy

This privacy policy is in open format. Either enter the requisite details in the highlighted fields or adjust the wording to suit your purposes.

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