Link Exchange Agreement + Non-Compete Clause
When running a business through a website, marketing is of great
importance. Search Engine Optimisation, sponsored search links and
affiliate agreements are just a few ways to enhance website traffic.
Another popular method is Link Exchange. Link Exchange can be done on an
informal basis, simply by initiating dialogue with the webmaster of another
site; however it is often best to formalise the relationship by using a
Link Exchange agreement.
This Link Exchange Agreement contains a comprehensive set of terms and
conditions that govern the exchanging of single or multiple links between
two websites. Detailed clauses govern the establishing and maintenance of
links, website maintenance obligations and use by the parties of one
another’s intellectual property.
Some parties may wish to restrict the other party from entering into
similar agreements with other sites. This agreement includes an additional
clause and schedule which allows each party to specify relevant
competitors, restricting the other party from working with those
competitors. A Link Exchange Agreement without such a provision, a Link
Exchange Policy and other website agreements are also available.
Optional phrases / clauses are enclosed in square brackets.
This Link Exchange Agreement contains the following sections:
1. Definitions and Interpretation
2. Link Exchange
3. [Fees and Payment]
4. Site Maintenance and Content
5. Trade Marks
6. Intellectual Property
7. Representation and Warranties
9. Term and Termination
13. Force Majeure
16. Entire Agreement
18. [Dispute Resolution (Arbitration)]
19. Law and Jurisdiction
and the following Schedules:
1. Link URLs
2. [Fees and Payment]
3. Trade Marks
4. Named Competitors
This document is in open format. Either enter the requisite details in the
highlighted fields or adjust the wording to suit your purposes.
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