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Link Exchange Agreement


When running a business through a website, marketing is of great importance. Search Engine Optimisation, sponsored search links and affiliate agreements are just a few ways to enhance website traffic. Another popular method is Link Exchange. Link Exchange can be done on an informal basis, simply by initiating dialogue with the webmaster of another site; however it is often best to formalise the relationship by using a Link Exchange agreement.

This Link Exchange Agreement contains a comprehensive set of terms and conditions that govern the exchanging of single or multiple links between two websites. Detailed clauses govern the establishing and maintenance of links, website maintenance obligations and use by the parties of one another’s intellectual property.

Some parties may wish to restrict the other party from entering into similar agreements with other sites. This agreement does not make such provision; however Simply-docs provides a variant that does.

Optional phrases / clauses are enclosed in square brackets.

This Link Exchange Agreement contains the following sections:

1. Definitions and Interpretation 
2. Link Exchange 
3. [Fees and Payment] 
4. Site Maintenance and Content 
5. Trade Marks 
6. Intellectual Property 
7. Representation and Warranties 
8. Term and Termination 
9. Indemnity 
10. Liability 
11. Confidentiality 
12. Force Majeure 
13. Severance 
14. Notice 
15. Entire Agreement 
16. General 
17. [Dispute Resolution (Arbitration)] 
18. Law and Jurisdiction

and the following Schedules:

1. Link URLs 
2. [Fees and Payment] 
3. Trade Marks

This document is in open format. Either enter the requisite details in the highlighted fields or adjust the wording to suit your purposes.

Once you have subscribed to the appropriate document folder click on the “Download Document” button below. You will be asked what you want to do with the file. It is recommended that you save the document to a location of your choice prior to viewing.

Link Exchange Agreement is part of Business Documents. Just £35.00 + VAT provides unlimited downloads from Business Documents for 1 year.

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