When running a business through a website, marketing is of great
importance. Search Engine Optimisation, sponsored search links and
affiliate agreements are just a few ways to enhance website traffic.
Another popular method is Link Exchange. Link Exchange can be done on an
informal basis, simply by initiating dialogue with the webmaster of another
site; however it is often best to formalise the relationship by using a
Link Exchange agreement.
This Link Exchange Agreement contains a comprehensive set of terms and
conditions that govern the exchanging of single or multiple links between
two websites. Detailed clauses govern the establishing and maintenance of
links, website maintenance obligations and use by the parties of one
another’s intellectual property.
Some parties may wish to restrict the other party from entering into
similar agreements with other sites. This agreement does not make such
provision; however Simply-docs provides a variant that does.
Optional phrases / clauses are enclosed in square brackets.
This Link Exchange Agreement contains the following sections:
1. Definitions and Interpretation
2. Link Exchange
3. [Fees and Payment]
4. Site Maintenance and Content
5. Trade Marks
6. Intellectual Property
7. Representation and Warranties
8. Term and Termination
12. Force Majeure
15. Entire Agreement
17. [Dispute Resolution (Arbitration)]
18. Law and Jurisdiction
and the following Schedules:
1. Link URLs
2. [Fees and Payment]
3. Trade Marks
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