Advertising & Marketing Documents
The internet is a powerful tool for advertising and marketing your business, its goods and its services.
The Advertising and Marketing documents in this subfolder include contracts for a range advertising services including social media, copywriting and SEO, addressing key aspects of service provision including clients' requirements, intellectual property ownership, payment and all-important warranties. A range of press release templates is also available, enabling business to quickly and easily spread the word about their products and services.
- SEO Service Agreement
- Social Media Marketing Agreement
- Free Prize Draw Terms and Conditions
- Copywriting Agreement
- Blog Advertising Agreement
- Pay-Per-Click Management Service Agreement
- Press Release – Company Contract Award
- Press Release – New Product Announcement
- Press Release – New Service Announcement
- Press Release – Product Update Announcement
Advertising & Marketing Documents is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.
Frequently Asked Questions
Who owns the content a marketing agency or copywriter creates for me?
The creator, until they assign it to you in writing. Under the Copyright, Designs and Patents Act 1988 the person who writes the copy or makes the images is the first owner of the copyright, so paying the invoice does not by itself transfer ownership. Your contract needs a written assignment of the intellectual property to move it to your business. The service contracts in this sub-folder are drafted to deal with ownership.
I am hiring someone to do my SEO or social media. What should the contract cover?
Set out exactly what you are buying: the scope of work, the deliverables and reporting, who owns the content and accounts created, payment and how either side can end the deal. Nail down intellectual property in particular, so the copy, images and access sit with your business rather than the agency. The advertising service contracts here address the brief, ownership, payment and warranties for exactly these arrangements.
Can an SEO or marketing contract promise me first-page Google rankings?
Be wary of any that does. No supplier controls Google's ranking, so a guaranteed top position is not something an honest contract can promise, and a claim that it can risks being a misleading practice. A sound contract commits the supplier to defined methods, activity and reporting with reasonable care and skill, not to a specific search position. Look for warranties about how the work is done rather than promises about outcomes no one can control.
What rules apply to the marketing content itself?
Advertising must be legal, decent, honest and truthful under the UK Advertising Codes, which the Advertising Standards Authority enforces, and it must not mislead. On top of that the Digital Markets, Competition and Consumers Act 2024 bans unfair commercial practices and, since April 2025, fake and concealed paid reviews, with the Competition and Markets Authority able to fine serious breaches. A service contract can require the supplier to keep content compliant, but you stay responsible for your own advertising.
Is a press release template worth using?
Yes, for speed and consistency. A press release has a recognised structure, headline, dateline, the key facts up front, a quote and contact details. A template keeps every release on brand and easy for journalists to use. It will not guarantee coverage, but it saves you drafting from scratch each time and reduces errors. This sub-folder includes press release templates alongside the advertising service contracts.