This Guidance Note: Sales Agents and other types of Agent provides an
explanation of various aspects of agency and particular types of agency.
It outlines what is meant (both legally and in commercial parlance) by the
expressions “agent”, “agency”, “principal”, “sales agent”, “commercial
agent”, “sole agent”, “exclusive agent” and “non-exclusive agent”.
In particular, the note explains commercial agency in detail and how it is
governed by the Commercial Agents (Council Directive) Regulations 1993. It
sets out the scope of the Regulations and how they protect a commercial
It also covers other particular types of agency relationship, for example,
commission, marketing, merchandise and other types of agent, as well as
explaining other types of commercial relationships between
suppliers/manufacturers and intermediaries engaged by them, e.g. sales
representatives, distributors, franchisees.
The Note also includes links to the various template documents on the
website. These templates relate to various types of agents.
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