When it comes to online advertising, there’s so much of it that many of us
go out of our way to avoid it. There are, however, some useful forms still
out there, particularly when individuals and small businesses want to
harness the power of the internet to promote their goods and services.
Whether its time to clear out that old record collection in the hopes of
profiting off the vinyl renaissance; or whether that awful housemate (you
know, the one with the chinchilla) has vacated the spare room and you need
to find a replacement, putting a free ad online is often the perfect
Similarly, particularly if you have a small business and want to reach a
localised target audience, while it may not be time to kick off that Google
AdWords campaign, a well-placed ad in a local business directory could be
just the job.
Updated Free Classified Ads and Business Directory Website Terms and
When providing online advertising platforms, whether for individuals or
businesses, it’s important to lay down the ground rules, ensuring that
nobody posts anything unsavoury, and making it clear that advertisers
remain responsible for the content of their advertisements. Similarly
important are ownership rights over content. Not only must you protect the
IP rights in your website, but the ownership (and licence terms) of content
in advertisements and business listings must also be clearly defined.
Our website terms and conditions templates for sites hosting free
classified ads and free business directories have now been re-written,
adopting the new, more standardised format shared with the rest of our
website terms and conditions portfolio.
In addition to close attention being paid to the matters outlined above,
these templates now benefit from revised provisions, some of which have
been simplified, some of which have been made more detailed. In all cases,
however, the updates are designed to make the documents easier to
understand both for our customers and yours.
Ongoing Website Terms and Conditions Review
In addition to the major updates outlined above, we have also reviewed and
made minor adjustments, geared toward greater consistency across the
portfolio, to our B2C E-Commerce Sale of Goods and Sale of Services website
templates, and to our Blogging website terms and conditions templates.
The contents of this Newsletter are for reference purposes only and do not constitute
legal advice. Independent legal advice should be sought in relation to any specific