Trade Mark Policy

This Trade Mark Policy is designed for use within a business and applies to the use of trade marks by employees, contractors and others working on its behalf.

Trade marks, whether registered or unregistered, are valuable business assets. They need to be protected from infringement and used consistently to help preserve their distinctiveness and protected status.

Internal trade mark use and brand protection

The policy raises awareness of trade marks and gives practical guidance on how trade marks should be protected, enforced and respected within the business.

It explains the importance of correct trade mark use. Improper or inconsistent use can dilute a mark, reduce its distinctiveness and, ultimately, risk loss of registration and the protection that comes with it.

Trade mark notices, symbols and third-party marks

The policy includes guidance on notices used with trade marks, including the difference between the ® and TM symbols and when each should be used.

It also covers the use of third-party trade marks, with optional provisions for recording licences that allow the business to use trade marks owned by others.

Trade mark infringement and third-party use requests

The policy addresses trade mark infringement and how to handle requests from third parties to use trade marks owned by the business.

Trade Mark Policy is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.