Protection of Image and Reputation using Trade Marks

Provides information on how to optimise the protection available, the application of registered and unregistered trade marks, and dealing with infringement.

• Protecting Image & Reputation - Commercial Considerations
• Protection under a Registered Trade Mark
• Registrability of a Trade Mark
• Applying for, and Maintaining Registration of a Mark
• Unregistered Marks
• Protection given by an Unregistered Trade Mark
• How to proceed if you Suspect Infringement