SEO Service Agreement
This SEO Service Agreement has been designed for use by businesses providing search engine optimisation services to business clients. Such services may range from the optimisation of individual web pages to work tailored to specific search engines.
If you are using this document in a scenario involving personal data, Data Protection and Data Processing Clauses are available for inclusion in the document. Care should be taken to ensure that the remaining provisions are compatible if such clauses are used.
Key provisions in this agreement govern the provision of SEO services, setting out a detailed specification of those services and the various conditions which apply to their provision.
Both parties provide extensive warranties, particularly with regard to the non-infringement of third party intellectual property rights. Each party also agrees to indemnify the other in the event of a breach of warranty. The liability of either party can be limited if desired.
Payment under this service agreement may take the form of a flat fee or an initial fee followed by a series of milestone payments. Moreover, the fee also serves as consideration for the assignment of the copyright (and any other IP rights) in the work produced by the SEO service provider.
For services pertaining directly to the setting up and management of pay-per-click advertising campaigns, a specific agreement is available.
Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.
This SEO Service Agreement contains the following clauses:1. Definitions and Interpretation
2. Engagement of the Company
3. Nature of Engagement
4. The SEO Services
6. Intellectual Property
7. Company’s Warranties and Indemnity
8. Client’s Warranties and Indemnity
11. Nature of the Agreement
14. Alternative Dispute Resolution
15. Law and Jurisdiction
And the following Schedule:
1. The SEO Services, Designated Search Engines and Required Information
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