Pay-Per-Click Management Service Agreement
This Pay-Per-Click Management Service Agreement has been designed for use
by businesses providing PPC Management services to business clients. Such
services will generally entail the setting up of pay-per-click advertising
campaigns and the ongoing management thereof.
Key provisions in this agreement govern the provision of the services,
setting out a detailed specification of those services and the various
conditions which apply to their provision.
Both parties provide extensive warranties, particularly with regard to the
non-infringement of third party intellectual property rights. Each party
also agrees to indemnify the other in the event of a breach of warranty.
The liability of either party can be limited if desired.
Payment under this agreement can be either by monthly fees (with an
optional initial fee) or by an initial fee followed by a completion fee
(not suitable of ongoing services are to be provided). In addition, the
client is required to transfer such amounts as are necessary to the PPC
management service provider to finance the PPC campaigns set up and managed
under the agreement.
For SEO services applying to broader aspects such as site optimisation, an
SEO Service Agreement is also available.
Optional phrases / clauses are enclosed in square brackets. These should be
read carefully and selected so as to be compatible with one another. Unused
options should be removed from the document.
This Pay-Per-Click Management Service Agreement contains the following
1. Definitions and Interpretation
2. Engagement of the Company
3. Nature of Engagement
4. The PPC Services
6. Intellectual Property
7. Company’s Warranties and Indemnity
8. Client’s Warranties and Indemnity
11. Nature of the Agreement
14. Alternative Dispute Resolution
15. Law and Jurisdiction
And the following Schedule:
1. The PPC Services and Required Information
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