Website Reviews Policy - First-Party Reviews 
This Website Reviews Policy - First-Party Reviews is for businesses that collect, host and publish customer reviews directly on their own website (for example, product, service, and “store” reviews). It explains how reviews and related review information are handled, and sets clear standards for reviewers and for the website operator.
It is designed for consumer-facing (B2C) websites and is intended to support compliance with the Digital Markets, Competition and Consumers Act 2024 provisions on fake reviews.
What Does this Policy Do?
This Policy helps website owners and operators to:
- set clear rules for submitting reviews, including genuine experience and no misleading content;
- handle incentivised reviews properly, with clear disclosure requirements;
- take reasonable and proportionate steps to prevent and remove fake or misleading reviews and review information; and
- provide a clear reporting and investigation process for suspicious or non-compliant reviews.
Who is this Policy For?
This template is suitable for online retailers and consumer-facing service providers who publish customer reviews on their own websites. It is designed in such a way that your main website terms of use and terms of sale stay concise and user-friendly by keeping the finer details and rules governing reviews within a self-contained policy.
Key Features and Main Provisions
- DMCC-aligned definitions and scope, including Fake Reviews, Concealed Incentivised Reviews, Consumer Review Information, and Banned Reviews and Information.
- Rules for User Reviews, requiring genuine experience and prohibiting misrepresentation.
- Incentivised Reviews controls, including clear disclosure and optional labelling/description of incentives.
- Moderation and fair presentation, including reasonable/proportionate compliance steps and confirmation that reviews and review information will not be presented in a misleading way.
- Reporting and outcomes, explaining how users (and, where applicable, suppliers/brands) can report concerns and what actions the operator may take after a report.
Once you have purchased access to the appropriate document folder click on the “Download Document” link below. You will be asked what you want to do with the file. It is recommended that you save the document to a location of your choice prior to viewing.
Website Reviews Policy - First-Party Reviews is part of Business . Just £38.50 + VAT provides unlimited downloads from Business for 1 year.