Long Form Event Sponsorship Agreement

Sponsorship Agreement (Long)

BUS.SA.02

This Sponsorship Agreement (Long) is suitable for a single event. It is designed for use where the sponsor is a business, the organizer is a fairly large commercial or not-for-profit business, or charity or other voluntary sector body, the sponsorship payment is a substantial sum, and the sponsor wishes to be associated with the event and its organizer. It is written more in favour of the sponsor than the event organizer, since the sponsor is making payments in return for commercial services, but it does contain limitations of liability which help to protect the event organizer.

In this agreement, there are provisions for the sponsoring business to make one or more payments of money to the event organizer (to help fund the event or contribute to its funds), and for the event organizer in return to provide a number of specific sponsorship benefits, including the requirement to use the sponsor’s name, logo or trade mark, to promote the sponsor’s business and to link the sponsor with the event. The sponsorship payment is for services, not a donation, and may qualify as a tax deductible business expense. The event organizer may have to charge VAT on the payment. Tax advice should be taken to check the position in each specific case.

This Sponsorship Agreement (Long) contains the following clauses:

1. Definitions and Interpretation
2. Organizer’s Obligations
3. Licence to Organizer to use name of Sponsor
4. Fees and Payment
5. Variation and amendments
6. Liability and Indemnity
7. Confidentiality
8. Force Majeure
9. Period, Cancellation and Termination
10. Effects of termination
11. No Waiver
12. Further assurance
13. Costs
14. Set-Off
15. Assignment and Sub-Contracting
16. Relationship of the Parties
17. Third Party Rights
18. Notices
19. Entire Agreement
20. Counterparts
21. Severance
22. Dispute Resolution
23. Law and Jurisdiction

and the following schedules:

1. Event description
2. Event services
3. Sponsorship materials
4. Sponsor promotion

A short form (for a single event) is also available. It is designed to be used (instead of this longer form) where the size of one or both parties is smaller and the amount of sponsorship is fairly small.

Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.

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