Choosing a Business/Company Name
Where your business operates as a company, there are legal restrictions on the name you can choose for the company. (For further information, see "Are there any restrictions on the choice of a company’s name?”)
Where you operate as a sole trader, not as a company, there are also restrictions on the name that can use. (For further information, see "Are there any restrictions on a sole trader’s choice of business name?”) Similar restrictions apply to use of a name by a partnership business.