Link Exchange Agreement Template

Link Exchange Agreement + Non-Compete Clause

TR.ECOM.06

When running a business through a website, marketing is of great importance. Search Engine Optimisation, sponsored search links and affiliate agreements are just a few ways to enhance website traffic. Another popular method is Link Exchange. Link Exchange can be done on an informal basis, simply by initiating dialogue with the webmaster of another site; however it is often best to formalise the relationship by using a Link Exchange agreement.

This Link Exchange Agreement contains a comprehensive set of terms and conditions that govern the exchanging of single or multiple links between two websites. Detailed clauses govern the establishing and maintenance of links, website maintenance obligations and use by the parties of one another’s intellectual property.

Some parties may wish to restrict the other party from entering into similar agreements with other sites. This agreement includes an additional clause and schedule which allows each party to specify relevant competitors, restricting the other party from working with those competitors. A Link Exchange Agreement without such a provision, a Link Exchange Policy and other website agreements are also available.

Optional phrases / clauses are enclosed in square brackets.

This Link Exchange Agreement contains the following sections:

1. Definitions and Interpretation
2. Link Exchange
3. [Fees and Payment]
4. Site Maintenance and Content
5. Trade Marks
6. Intellectual Property
7. Representation and Warranties
8. Non-Competition
9. Term and Termination
10. Indemnity
11. Liability
12. Confidentiality
13. Force Majeure
4. Severance
15. Notice
16. Entire Agreement
17. General
18. [Dispute Resolution (Arbitration)]
19. Law and Jurisdiction

and the following Schedules:

1. Link URLs
2. [Fees and Payment]
3. Trade Marks
4. Named Competitors

This document is in open format. Either enter the requisite details in the highlighted fields or adjust the wording to suit your purposes.

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