Ad Agency Terms and Conditions

January 2017

Advertising fuels the national economy. It adds billions of pounds to the UK’s GDP by raising the level of economic activity and boosting productivity and the advertising market is still growing. 

In the UK, there are currently about 10,000 advertising agencies (with net annual earnings of about a billion pounds). Approximately 100,000 people work in advertising in the UK.

So this month we have added a useful Advertising Agency Agreement to our existing collection of marketing and social media marketing terms and conditions. This new document is suitable for use when an ad agency provides services to business clients. It is a “framework” document, i.e. it establishes the terms and conditions of a retainer arrangement but does not also commit either party to any particular type, quantity or value of work.

This form of agreement can be used by any advertising agency of any size, and whatever the nature and scope of task or project it is carrying out for a client. It is comprehensive but flexible, and it is for use by any agency offering creative work and/or media buying and/or other services. The agreement includes a schedule containing a “menu” from which the agency and its client can select the type/s of work to be carried out. The various optional and alternative clauses in this template allow for considerable flexibility.

The contents of this Newsletter are for reference purposes only and do not constitute legal advice. Independent legal advice should be sought in relation to any specific legal matter.

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