Pay-Per-Click Management Service Agreement

This Pay-Per-Click Management Service Agreement has been designed for use by businesses providing PPC Management services to business clients. Such services will generally entail the setting up of pay-per-click advertising campaigns and the ongoing management thereof.

Key provisions in this agreement govern the provision of the services, setting out a detailed specification of those services and the various conditions which apply to their provision.

Both parties provide extensive warranties, particularly with regard to the non-infringement of third party intellectual property rights. Each party also agrees to indemnify the other in the event of a breach of warranty. The liability of either party can be limited if desired.

Payment under this agreement can be either by monthly fees (with an optional initial fee) or by an initial fee followed by a completion fee (not suitable of ongoing services are to be provided). In addition, the client is required to transfer such amounts as are necessary to the PPC management service provider to finance the PPC campaigns set up and managed under the agreement.

If you are using this document in a scenario involving personal data, Data Protection and Data Processing Clauses are available for inclusion in the document. Care should be taken to ensure that the remaining provisions are compatible if such clauses are used.

For SEO services applying to broader aspects such as site optimisation, an SEO Service Agreement is also available.

Optional phrases / clauses are enclosed in square brackets. These should be read carefully and selected so as to be compatible with one another. Unused options should be removed from the document.

This Pay-Per-Click Management Service Agreement contains the following clauses:

1. Definitions and Interpretation
2. Engagement of the Company
3. Nature of Engagement
4. The PPC Services
5. Consideration
6. Intellectual Property
7. Company’s Warranties and Indemnity
8. Client’s Warranties and Indemnity
9. Confidentiality
10. Termination
11. Nature of the Agreement
12. Severance
13. Notices
14. Alternative Dispute Resolution
15. Law and Jurisdiction

And the following Schedule:

1. The PPC Services and Required Information

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